Matzv Nafshi

A documentary program with 4 episodes for "Kan" by the Israeli director Yasmin Kanei. The documentary deals with mental problems that the general public often suffers from, but prefers to ignore their existence, due to the stigma that will stick if you show your weakness. The work included developing a general visual concept, and creating an animated opening for moving subtitles that creates curiosity and accessibility for the viewers at the beginning of each episode, in a smooth and exciting way.

Working with directors and a broadcasting authority requires accurate characterization along with thinking and joint work in order to produce a rich artistic, but also communicative product that conveys the essence of the series.